ef.
01
Brand · Site · System
edible factor.
Wordmark, site and design system for the consumer dining app, drawn end to end.
ediblefactor.comCurrently building Edible Factor
Nikhil Ballal
Bengaluru founder behind Edible Factor and Plate, building restaurant technology, brands, high performance websites and custom software
Five surfaces. One
operating system for
hospitality, and a shelf
for the nights you keep.
Restaurant OS
Plate
The restaurant operating system by Edible Factor. Menu intelligence, claim-to-onboard, operator analytics. Sold over a rooftop demo on two bars of 4G.
plate.ediblefactor.com
Consumer app · AI
Edible Factor App
Real-time budget and calorie tracking together, an AI sommelier, menu scanning. iOS, Android and web from one Next.js codebase.
Read the case study
Brand · Web · Commission
Gautam Shetty
An executive portfolio for a twenty-year talent leader, shipped end to end: brand, build, deploy. Blank page to live domain.
gautamshetty.me
PWA · On-device OCR
Remember.
A ticket-stub collector, a shelf for the nights you keep. Snap a stub, it reads itself on-device. No backend, no account.
Open the app
Partners
Notes from
the battlefield.
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Apparently, 100% Is Not a Food Ingredient.
Why absolute packaging promises are finally being asked to bring evidence.
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This Ghee Had a Plant Problem.
The laboratory found a plant sterol where a milk-fat product should not have one.
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Your Paneer May Not Be Paneer.
Two white cubes can look identical. Their ingredient lists should not impersonate each other.
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Ferrero Rocher Is Only 30% Chocolate. Sort Of.
What the ingredient scandal gets right, what it gets wrong and what the gold wrapper is really selling.
